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CCG在國(guó)際著名出版社出版英文新著《中國(guó)企業(yè)全球化：趨勢(shì)與特征》
2020年7月14日近日，由全球化智庫(kù)（CCG）主任王輝耀博士和CCG秘書長(zhǎng)苗綠博士主編的全英文著作?The Globalization of Chinese Enterprises: Trends and Characteristics（《中國(guó)企業(yè)全球化：趨勢(shì)與特征》）在國(guó)際著名學(xué)術(shù)性出版社——Springer（斯普林格）出版。本書調(diào)查分析了近3000個(gè)數(shù)據(jù)樣本，采用定量和定性研究相結(jié)合的方法，分析了中國(guó)企業(yè)在海外經(jīng)營(yíng)時(shí)所面臨的挑戰(zhàn)，對(duì)中國(guó)企業(yè)全球化的特征和模式提出了獨(dú)特的見解，并通過分析為已經(jīng)和計(jì)劃“走出去”的企業(yè)提供有益參考。
中國(guó)企業(yè)全球化是21世紀(jì)經(jīng)濟(jì)全球化最顯著的特征之一。盡管經(jīng)歷了2008年的金融危機(jī)，全球?qū)ν馔顿Y疲軟，但在“走出去”倡議下，中國(guó)對(duì)外投資一路向好，同時(shí)在投資方式、目的地、產(chǎn)業(yè)等方面也在逐步實(shí)現(xiàn)多元化。在部分國(guó)家反全球化情緒日益高漲，中國(guó)企業(yè)全球化面對(duì)新的挑戰(zhàn)之際，本書對(duì)中國(guó)企業(yè)全球化的現(xiàn)狀與未來提出了獨(dú)特的見解，主要研究了三方面內(nèi)容，包括中國(guó)企業(yè)全球化的現(xiàn)狀原因分析和相應(yīng)的解決方案，以及對(duì)企業(yè)、政府機(jī)構(gòu)和其他機(jī)構(gòu)的相關(guān)建議。
本書第一章主要研究了當(dāng)前世界對(duì)外投資的趨勢(shì)與特點(diǎn)。書中指出，2017年全球經(jīng)濟(jì)和全球貨物貿(mào)易均以2011年以來最快速度增長(zhǎng)，增長(zhǎng)速度分別達(dá)到3%和4.7%。然而，全球外國(guó)直接投資則在2016、2017年連續(xù)兩年下降。例如，2017年，跨境并購(gòu)和公布的綠地投資分別下降了22%和14%。此外，發(fā)達(dá)國(guó)家的投資水平急劇變化，而發(fā)展中國(guó)家的投資水平保持穩(wěn)定和強(qiáng)勁。總的來說，國(guó)際投資政策正變得更加自由化并具支持性，但某些國(guó)家采取的保護(hù)主義措施仍令人擔(dān)憂。
本書第二章主要分析了中國(guó)對(duì)外直接投資的現(xiàn)狀與特點(diǎn)。書中指出，盡管貿(mào)易壁壘不斷上加大，反全球化趨勢(shì)上升，中國(guó)經(jīng)濟(jì)仍在持續(xù)增長(zhǎng)和發(fā)展。據(jù)國(guó)家統(tǒng)計(jì)局統(tǒng)計(jì)，2017年，中國(guó)GDP總量首次突破80萬億元大關(guān)，達(dá)到82.7萬億元，同比增長(zhǎng)6.9%，實(shí)現(xiàn)經(jīng)濟(jì)年度增速自2011年下行以來的首次回升。目前，盡管中國(guó)企業(yè)對(duì)外直接投資放緩，但投資領(lǐng)域和投資模式趨于穩(wěn)定，投資多元化、領(lǐng)域拓寬，尤其在“一帶一路”沿線投資中取得了豐碩成果。
本書第三章聚焦中國(guó)企業(yè)全球化面臨的問題及其對(duì)策。書中指出，隨著中國(guó)企業(yè)“走出去”的步伐不斷加快，中國(guó)企業(yè)在全球化進(jìn)程中遇到了各種各樣的問題，包括管理風(fēng)險(xiǎn)的能力不足，例如法律和政治風(fēng)險(xiǎn)；參與制定國(guó)際標(biāo)準(zhǔn)的程度低；企業(yè)品牌國(guó)際化戰(zhàn)略的障礙；以及企業(yè)人才國(guó)際化的有限性。為了幫助解決這些問題，本章分析了各個(gè)領(lǐng)域的現(xiàn)狀和挑戰(zhàn)，提出了原因分析，并據(jù)此提出了合理的解決方案。此外，本書還統(tǒng)計(jì)收錄了2016至2017年間879家中國(guó)企業(yè)對(duì)外投資情況。
Foreword One
Foreword Two
Chapter 1? Current trends and features of outbound investment worldwide
1.1 Outline
1.2 The current situation and features of outbound investment worldwide
1.2.1 The largest drop in global FDI levels in recent years
1.2.2 FDI flows to developed economies fluctuated but flows to developing economies remained stable
1.2.3 Cross-border M&A and greenfield investment
1.2.4 International policy trends toward liberalization and investment facilitation
Chapter 2? Current Trends and Features of China’s OFDI
2.1 China’s OFDI decreases for the first time as policies rationalize the go-global movement
2.2 OFDI destinations diversify, with rapid growth in Europe and Africa
2.3 China’s OFDI covers many sectors, with particular increases in manufacturing, wholesale and retail, and finance
2.4 Overseas M&As by Chinese enterprises grow but fluctuate
2.5 Participation in the BRI by Chinese firms benefitted host countries
Chapter 3? Problems Faced by Globalizing Chinese Enterprises and Proposed Solutions
3.1 Legal Risks
3.1.1 Current situation: Enterprises “going global” face high legal risk and often rely on poor local legal services
3.1.2 Causal analysis: Lack of corporate legal awareness and insufficient international legal talent
3.1.3 Suggested Solutions
3.2 Political Risk
3.2.1 Current situation: Increasing frequency of geopolitical incidents and damage to overseas corporate interests
3.2.2 Causal analysis: Lack of preparatory intelligence gathering and an imperfect system of protective policies
3.2.3 Suggested solutions
3.3 Chinese investment in the US under the China-US trade issues
3.3.1 Current situation: Problems facing Chinese investment in the US under the China-US trade Issues
3.3.2 Causal analysis: Structural problems caused by rapid development of the global economy, skewing of China-US trade deficit under traditional statistical methods, and changes in domestic and international politics
3.3.3 Suggested Solutions
3.4 International Standard Setting
3.4.1 Current situation: Low-level of involvement in international standard setting
3.4.2 Causal analysis: Insufficient talent, technology and funding lead to weaknesses in the content and translation of standards
3.4.3 Suggested solutions
3.5 Internationalization of Chinese brands
3.5.1 Current situation: Chinese brand internationalization strategies face obstacles
3.5.2 Causal analysis: Lack of brand awareness, association and strategy
3.5.3 Suggested solutions
3.6 Talent Internationalization
3.6.1 Current situation: Chinese enterprises lack international talent
3.6.2 Causal analysis: Weak human resources management and cultivation
3.6.3 Suggested solutions
3.7 Enterprise Compliance
3.7.1 Current situation: Compliance is a critical component of Chinese enterprises’ internationalization
3.7.2 Causal analysis: Chinese enterprises are not familiar with overseas laws and take risks without having the necessary compliance mechanisms in place
3.7.3 Suggested solutions
Appendixes
全球化智庫(kù)（CCG）長(zhǎng)期致力于企業(yè)全球化、人才國(guó)際化領(lǐng)域的研究，一直是“全球化”理念的先行者和實(shí)踐推動(dòng)者。作為中國(guó)領(lǐng)先的國(guó)際化社會(huì)智庫(kù)，CCG重視國(guó)際議題研究，創(chuàng)新研究方法，持續(xù)在Springer、Edward Elgar、Palgrave Macmillian等國(guó)際知名出版社出版英文研究著作，此前曾出版Handbook on China & Globalization, China Goes Global, Entrepreneurship and Talent Manegement From a Global Perspectives等。尤其進(jìn)入“全球化4.0”時(shí)代以來，CCG始終關(guān)注 “企業(yè)全球化”呈現(xiàn)出具有劃時(shí)代意義的新趨勢(shì)。本書為此提供了全面的概述，幫助讀者把握中國(guó)企業(yè)全球化發(fā)展的大局，對(duì)企業(yè)在全球化進(jìn)程中制定對(duì)外投資戰(zhàn)略、把握機(jī)遇、應(yīng)對(duì)挑戰(zhàn)具有重要的參考價(jià)值。
