中國大陸的企業(yè)正邁向國際化，中國正在從制造業(yè)出口平臺(tái)轉(zhuǎn)變成海外投資強(qiáng)國。本書對(duì)邁向國際化并加速海外投資活動(dòng)的中國企業(yè)進(jìn)行了深入的實(shí)證分析，詳細(xì)分析了有關(guān)行業(yè)、渠道、海外目標(biāo)和具體公司的宏觀趨勢(shì)，以及中國政府政策在促進(jìn)企業(yè)全球化過程中所扮演的角色。該書讓讀者從企業(yè)的視角去看中國的海外發(fā)展，它不僅關(guān)注名企，也重視不太為人所知但同樣重要的開拓性企業(yè)。該書為企業(yè)提供了實(shí)用的建議，幫助它們克服向外發(fā)展所遇到的挑戰(zhàn)。

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“近年來，中國的企業(yè)正‘走向全球’，并且大規(guī)模地?cái)U(kuò)展海外投資活動(dòng)的范圍。王輝耀和苗綠精辟地回顧了世界經(jīng)濟(jì)的主要發(fā)展，通過廣泛的調(diào)查和收集大量的數(shù)據(jù)對(duì)中國企業(yè)全球化提供一個(gè)嚴(yán)謹(jǐn)和宏觀的概括。這些特點(diǎn)使《中國走向全球》具有很大現(xiàn)實(shí)和理論意義?！?/span>

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— 龍永圖，中國入世談判首席談判代表、原國家外經(jīng)貿(mào)部副部長、

中國與全球化智庫（CCG）主席

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“《中國走向全球》是一本很重要的書。它讓我們關(guān)注一個(gè)很多商人都忽略或低估其后果的新現(xiàn)實(shí)：中國在國外公司的對(duì)外投資最近已經(jīng)超越了國外對(duì)中國的投資！這本書對(duì)每年多于1000億的中國對(duì)外投資進(jìn)行實(shí)證分析。它考慮了投資者所遵循的不同模式，提供案例和排名，并指出中國投資者改進(jìn)人才并購能力的必要性。中國在全球經(jīng)濟(jì)的地位正在發(fā)生變化，而這本書恰恰就讓我們更了解這個(gè)轉(zhuǎn)變。

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— Paul W. Beamish，加拿大西安大略大學(xué)商學(xué)院亞洲中心主任

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“這本書證據(jù)充分并具有說服力，是一本任何有興趣理解中國走出去戰(zhàn)略這個(gè)變革性現(xiàn)象及其影響的人都應(yīng)該看的書?！?/span>

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— 劉宏，新加坡南洋理工大學(xué)人文與社會(huì)科學(xué)學(xué)院院長

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“隨著中國通過升級(jí)經(jīng)濟(jì)發(fā)展模式來推動(dòng)企業(yè)的全球化，我們必須仔細(xì)分析和總結(jié)其中的成功經(jīng)驗(yàn)，讓其他有意向海外擴(kuò)展的中國企業(yè)學(xué)習(xí)和借鑒。王輝耀和苗綠就是帶著這些目標(biāo)去完成這個(gè)有關(guān)企業(yè)全球化的全面研究項(xiàng)目。這本書對(duì)于那些有意走向國際化的企業(yè)非常有用。”

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— 曹德旺，福耀玻璃集團(tuán)創(chuàng)始人和董事長

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“王輝耀和苗綠對(duì)中國全球化的研究做出了重要的貢獻(xiàn)。在這本書中，作者分析了中國全球化的背景，包括中國企業(yè)家和公司所曾經(jīng)采用的其他模式。王博士和苗博士為中國全球化企業(yè)發(fā)展了一套獨(dú)特和必要的排名制度，并列舉了排名領(lǐng)先的企業(yè)。他們?cè)跁慕Y(jié)尾中討論中國企業(yè)所面臨的挑戰(zhàn)，也探討了企業(yè)領(lǐng)導(dǎo)如何以新鮮、創(chuàng)新的解決方案來應(yīng)對(duì)這些挑戰(zhàn)?！?/span>

— Ilan Alon，挪威阿哥德大學(xué)《國際新興市場(chǎng)學(xué)報(bào)》主編

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“王輝耀和苗綠適時(shí)、前沿和全面的調(diào)查研究展示了有關(guān)中國海外直接投資的模式、測(cè)量矩陣、理論和多個(gè)案例。任何想了解中國在未來幾十年對(duì)全球經(jīng)濟(jì)潛在影響的人都應(yīng)該讀這本書?！?/span>

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— DavidZweig，香港科技大學(xué)人文社會(huì)科學(xué)學(xué)院副院長、中國跨國關(guān)系中心主任

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“這本書恰當(dāng)?shù)乜偨Y(jié)了我們所見證的重要轉(zhuǎn)折點(diǎn)。中國的對(duì)外直接投資已經(jīng)超越了所吸收的直接投資。國際貨幣基金組織也批準(zhǔn)了人民幣被納入其儲(chǔ)備貨幣。王博士和苗博士在這本書中提供了豐富的案例和前50名排名名單，對(duì)有關(guān)中國企業(yè)全球化的動(dòng)態(tài)研究做出很大的貢獻(xiàn)。隨著中國的海外活動(dòng)融入并成為全球經(jīng)濟(jì)增長軌道的一部分，我們期待每年對(duì)前50企業(yè)的發(fā)展以及新企業(yè)的出現(xiàn)進(jìn)行跟蹤和補(bǔ)充?！?/span>

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—張伯賡（JulianChang），“中國走向全球化”協(xié)會(huì)創(chuàng)始人、

哈佛大學(xué)肯尼迪學(xué)院艾什中心前執(zhí)行主任

China Goes Global

This year China will become, for the first time in its history, a net exporter of capital. ?The country is once again re-inventing itself economically, shifting from being a manufacturing export hub into an overseas investment powerhouse. CHINA GOES GLOBAL is the most thorough and up-to-date empirical analysis of the accelerating effort of Chinese companies to go global by investing overseas. ?As such it details the overall trends of this activity with respect to its sectors, channels, overseas targets, and particular firms, along the role of Chinese Government policy in facilitating business enterprise globalization.

CHINA GOES GLOBAL offers a thorough enterprise level examination of this phenomenon by reviewing in detail the specific firms driving the outward expansion of Mainland China business. ?The centrepiece of this effort is the various rankings in Chapter 4 of Chinese firms with respect to globalization. These include rankings of the top 50 established globalizing firms, top 10 globalization performers, top 10 firms with respect to cross-border M&As, top 50 overseas listed companies, and top 50 up-and-coming globalizing firms. ?In the case of the last group of companies, this chapter also provides capsule case studies of their going global initiatives. ?At the same time, Chapter 2 sets forth 10 models of Chinese enterprise globalization based on detailed case studies of well-known and not so well-known Chinese companies. ?Thus, CHINA GOES GLOBAL is notable for offering readers an enterprise level of view outward expansion by Chinese firms that is focused not only on the big-name firms, but less well-known but equally important trailblazing enterprises in this area as well.

In addition to assessing the progress of Chinese companies in going global, this book details the considerable improvements that still need to be made in key areas, especially the integration of suitable managerial talent. ?CHINA GOES GLOBAL offers practical suggestions on how firms can tackle this challenge and other problems in expanding outward.

This book therefore serves as a valuable report card on Chinese enterprise globalization. ?For scholars, policy-makers and intelligent layman alike, it will be an indispensable primer on an emerging trend that is reshaping global business and the world economy.

Upgrading Chinese Business Enterprise Globalization

Since the Reform and Opening Up policy, China’s economy has undergone 36 years of extraordinary growth. ?Economic globalization and the rising competitive strength of China’s economy has played a particularly important role in spurring Chinese companies to expand their foreign direct investment (FDI) and accelerate their transformation into global firms. ? Since China joined the WTO in 2001, the average annual growth rate of FDI has been as high as 36.5%. In 2013, China’s FDI topped 100 billion Yuan for the first time. ?As of July 31, 2014, the total stock of Chinese FDI amounted to $713 billion. ?In every area- scale, scope, form, and diversity-China’s FDI has made significant progress.

The FDI activity of Chinese enterprises has been referred to as their “Going Global” strategy. ?China now sees global economic development as an integral part of transforming and upgrading its economy. This strategy will enable China to expand its room for development in a globalized world, improve the level of international competitiveness, and promote sustainable economic growth. ?Implementing the “Going Global” strategy can not only help develop new international markets and expand exports for Chinese firms, but also boost the international profile and influence of those companies. ?That, in turn, will lead more Chinese enterprises to participate in international economic cooperation at a deeper level.

In the past, the internationalization of Chinese enterprises occurred mainly through the introduction of foreign investment in China.?Such investment forced Chinese domestic firms to compete with non-Chinese companies on China’s domestic market, forcing them to improve their competitiveness vis-à-vis these foreign rivals, thereby serving as important first step in successfully operating on the international market. ?Now China’s enterprises are starting to “Go Global”. By investing directly abroad, the Chinese firms are actively restructuring the overseas market to fully exploit and utilize global resources and markets. ?In so doing, these companies have become more and more globalized in their operations. ?We are pleased to see that through finely honing their practices in this area, a growing number of Chinese companies have been able to integrate global resources with a global perspective. Some are now even involved in leading the global value chain and have gradually developed into highly competitive multinational enterprises with strong core competencies and other strengths. Creating and developing more such companies will greatly deepen China’s participation in economic globalization and make its economy an integral part of this worldwide process.

In short, accelerating the pace of Chinese enterprises “Going Global” is not just an inevitable trend in the general development of economic globalization. ?It is also necessary for the development of China’s economy at this point in time. ?Vigorously promoting the greater involvement of Chinese enterprises in the foreign investment process is a task which cannot be delayed.

The Third Plenary Session of the 18th Central Committee of the CPC strongly endorsed this view, calling upon “Enterprises and individuals to directly invest abroad.” ?The statement added, “Enterprises and individuals are permitted to develop overseas investment based on their own advantages. They are allowed to take risks in all the countries and regions to develop engineering or labor cooperation projects. ?And they can use innovative methods to undertake overseas expansion involving Greenfield investment, mergers and acquisitions, securities investment,, joint venture investments, and the like.”

This declaration has cleared the way for Chinese companies and individuals to go global and develop and expand FDI. In addition, the National Development and Reform Commission, the Ministry of Commerce, and other key Central Government Ministries have also issued relevant policies to encourage FDI. China is thus now beginning to experience the rapid growth of its FDI, which will usher in new development opportunities. ?Against the backdrop of a slowly recovering global economy, new modes of technical cooperation and industry transfer are brewing, and countries around the world have high expectations for capital inflows from China. With nearly $4 trillion in foreign exchange reserves, China currently has a great opportunity to develop FDI both as a way of conforming to the objective laws of economic development and to meet the needs of its domestic economy and the world economy. ?The convening of the Third Plenary Session of the 18th Central Committee of the CPC has thus embraced the idea that the expanding FDI activity of Chinese firms is opening up a new era for the China, particularly its place in the accelerating trend of economic globalization.

But compared with western developed countries, China’s FDI stock is still relatively low. As an economy superpower with more than 1/5 of the global population, 10% of the global GDP, and 15% of FDI inflows, the Chinese FDI stock now only accounts for 2.4% of the world’s total FDI stock. All of the world’s global economic superpowers are well-known for being FDI giants. Thus, despite being the second largest economy in the world, China’s FDI stock is not yet commensurate with its new-found global economic status. Given this disjuncture, we should study harder the successful experiences of other countries in undertaking FDI to carry out effective multilateral cooperation with different actors across various issues. This will provide a vital reference point for Chinese enterprises as they seek to go global. More importantly, the China’s Government must accelerate the implementation of foreign investment legislation and multilateral investment agreements to provide protection and support for the outward expansion of Chinese enterprises. ?Research institutes and think-tanks need to do deeper research on FDI to provide intellectual support for companies going global. ?There is no doubt that by stepping up their FDI activities, Chinese firms can further enhance their international competitiveness and become more globalized. ?However, doing this will require greater effort from China’s Government and more multilateral cooperation.

Studying the issues related to FDI is of great significance to the globalization of Chinese enterprises. ?The Chinese International Economic Cooperation Society and CCG has gathered experts and scholars as well as prominent entrepreneurs, heads of major companies, and other business movers and shakers, both at home and abroad, in the field of transnational investment. ?These individuals combine cutting edge thinking, rich knowledge, and vast practical experience regarding the efforts of Chinese firms to expand outward in the context of an increasingly globalized world economy. ?Drawing upon a large sample of interesting and significant case studies, the group undertook systematic research regarding worldwide FDI in order to solve the major practical problems Chinese firms face in going global. ?This book grew out of these efforts.

China Goes Global includes a large number of surveys and is supported by extensive data to provide a rigorous and systematic comprehensive picture of the current situation of Chinese enterprise globalization. In particular, it analyzes the problems and risks confronting Chinese firms in going global and reviews success stories of their doing so to provide good suggestions for devising effective FDI strategies. ?This book is therefore clearly very useful for firms seeking to navigate their way through the current complex international economic and trade environment. ?It will help these companies avoid various risks associated with undertaking FDI in overseas countries by offering specific advice on how to better participate in international competition abroad. ?For this reason, the report has crucial theoretical and scholarly as well as practical significance.

On the basis of a large number of case studies, the book also provides a rigorous system for evaluating the internationalization efforts Chinese enterprises.?This yardstick is based on their use of overseas talent, markets, social responsibility, industry chain management, and cross-border merger and acquisition activity. The evaluation system also uses popular international indexes such as assets and performance. ?The evaluation system of Chinese enterprise internationalization is very scientific and highly innovative, fully reflecting the degree to which a firm has effectively internationalized while conducting FDI and the overall quality of its efforts in this area. ?The evaluation system was used to determine the top 50 Chinese companies going global. ?These firms serve as role models in effective internationalization and provide an important reference point for other Chinese firms in expanding overseas. ?At the same time, those involved in this report selected the top 50 new Chinese enterprises undertaking globalization. ?This ranking is designed to encourage other smaller firms with limited experience in expanding overseas to also go global

The current international political and economic situation is certainly very complicated and unstable, and this makes the globalization of business firms a complex and difficult undertaking. ?Even some very well-known experts and scholars are sometimes unable to accurately predict its outcome. ?For that reason, the indexes of the evaluation system for China’s enterprise internationalization in this report will be constantly updated and improved over time. We thus hope that the people from all walks of life, especially the entrepreneurs with practical experience in doing business on the global market, can put forward their own valuable input regarding our ongoing work on the globalization of Chinese business enterprises.

Chairman of CCG and former chief negotiator for China’s entry into the WTO,

Long Yongtu

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“China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse!”

Long Yongtu, Chief Negotiator, China’s Entry to WTO, Former Vice Minister, Ministry of Foreign Economic Cooperation and Trade, Chairman of CCG

“China Goes Global is an important book. It draws attention to a new reality which many business people have either missed, or underestimated in terms of implications: Chinese outward investment in foreign companies recently exceeded that of foreign investment in China! This book empirically examines Chinese foreign investment that exceeds $100 billion annually. It considers the various models followed, provides examples and rankings, and acknowledges the need for Chinese investors to improve their talent acquisition ability. Another transformation is underway regarding China’s place in the global economy. This book helps us better understand it.”

Paul W. Beamish, Ph.D.

Canada Research Chair in International Business,

Ivey Business School, Western University, Canada

“Well documented and convincingly presented, this book is a must read for anyone interested in understanding the transformative phenomenon of China’s going out strategies and their policy implications.”

Liu Hong, Ph.D.

Chair, School of Humanities and Social Sciences, Nanyang Technological University, Singapore?

“As China seeks to upgrade its economic growth model by globalizing its business enterprises, we need to examine carefully and sum up the experiences of internationalization success stories that can serve as models to guide Chinese enterprises trying to go global. ?It is with these aims in mind that Wang and Miao have undertaken and published this comprehensive research project on the globalization of Chinese business enterprises. This book is very useful for firms intending to go global.?

Cao Dewang, Founder and Chairman, Fuyao Automotive Glass, China

“Huiyao Wang and Lu Miao have made a singular contribution to the study of Chinese globalization. In this well researched book, the authors examine the background of the globalization of China, including alternative models that have been used by Chinese entrepreneurs and businesses. Dr. Wang and Dr. Miao develop a unique and much needed ranking system for China global enterprises and recommends a list of top performers. ?They end the book with a discussion of challenges facing Chinese companies and how business leaders in China might approach these challenges with new, innovative solutions.”

Ilan Alon, Ph.D.

Professor of Strategy and International Marketing

Editor, International Journal of Emerging Markets

School of Business and Law,University of Agder, Norway

“Wang and Miao’s timely, cutting edge and comprehensive study presents models, measurement matrices, theories and numerous cases studies of China’s overseas direct investment. This book is a must reading for anyone wanting to understand China’s potential impact on the global economy in the coming decades.”

David Zweig, Ph.D.

Chair Professor, Division of Social Science

Director, Center on China’s Transnational Relations

Hong Kong University of Science and Technology

“This timely book aptly sums up the important watershed we have just witnessed: China’s outbound direct investment has surpassed inbound direct investment and the IMF approved the Yuan’s inclusion into its basket of reserve currency. Dr. Wang and Dr. Miao have done a great service for the dynamic research on Chinese companies’ going global by providing a wealth of case studies and the Top 50 lists in this book. ?We look forward to annual supplements tracking the development of those top fifty companies, and the emergence of new ones, as China’s overseas activities become an integrated and routine part of global economic growth.”

Julian Chang, Ph.D.

Founding President, Chinese Globalization Association

Dean, Aitia Institute, IMC Group.